PT Update: Athletic
footwear choices
A multitude of choices exist for color,
size, amount of control, lacing styles, surfaces to be used on---something
for every need. The selection
at any store carrying sporting goods, or specifically running equipment
can baffle the well-prepared shopper. Purchasing a pair of athletic
shoes can be a very confusing and time-consuming endeavor. Changes
are constantly being made to meet these demands and the stresses
each sport has on its athletes.
An article in Biomechanics in October
2002 addressed the issue of Shoe Science: Stepping Up to the Market
Challenges. Stephen Pribut,
a Podiatrist in Washington, D.C. was recently quoted as stating
that the changes in the athletic shoe industry are mostly “in
marketing…in
general the shoes are better.”
In response to these changes
companies such as Reebok “make
technologies for the sake of technologies, but to meet the functional
needs of the consumers. Reebok engineers also utilize consumers
to make their changes, “we try to spend time with athletes
and users and to immerse ourselves in their lives and identify
their needs.” Companies
seem to understand their need to listen to what the users of their
equipment have to say for areas of success and areas needing improvement.
One such future change is the need for lighter
materials used for athletes such as soccer players. Nike of Beaverton,
OR, has
set
out to develop a lighter shoe without losing the purpose of protection
for these competitors. The demand for speed in the game of soccer
was increasing, so the need for lighter shoes allowing greater
foot speed was needed. Listening to demands to meet purchasers
needs,
biomechanists
(specialists in movement analysis) also found ways to improve
a shoe to fit soccer player by re-analyzing the needs of lateral
mobility
in the sport. The creation of an ultra thin microfiber material
called
NikeSkinTM occurred.
Biomechanists also look at basic questions
such as “how shoe
sole stiffness might affect running performance.” Preliminary
results seem so indicate that greater sole stiffness of a shoe
is indicated with reduced energy loss due to bending of the
foot. Adidas
listened and made changes to their footwear designs.
Ann Ringlein
of the Lincoln Running Company, mentioned several changes
that she has seen in newly designed footwear. More widths
are being
designed incorporating the entire shoe, not just the toe cover.
She notes more companies are using wider base and mid-sole
to accommodate all sizes of feet. Shoes are getting more technical,
there seem
to
be more specialties to each shoe, and these are getting more
intricate. As for cushioning, the mid-soles are being designed
now to stay
flexible yet supportive longer. Ann comments that she is even
finding that
walkers can greatly benefit from the changes made to the running
shoes.
The next time you need a pair of shoes, for whatever
purpose, be aware there are many choices available. Should you
need some assistance,
seek the advice of the qualified personnel at your local
running and
sporting goods stores. |